Corporate Communication - Paul Argenti
Book Description
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Product Details
Paperback: 328 pages
Publisher: McGraw-Hill/Irwin; 6 edition (September 4, 2012)
Language: English
ISBN-10: 0073403172
ISBN-13: 978-0073403175
Product Dimensions: 9.4 x 7.3 x 0.6 inches
